Although Bob Mizer is recognized as a pioneer in the area of male physique photography, interest in the field predated Mizer himself by several decades.
Of course, just like Mizer and the other male physique photographers of the mid-20th century, Victorian artists sold nudes to both men and women; and, like Mizer, these photographers pedaled their wares under the guise of promoting good health and physical fitness. The models in these images struck the same classical poses one could find in Greek statuary and Renaissance paintings – visions of heroism and drama.
On the other side of the pond, photographers like Germany’s Baron von Gloeden and Guglielmo Pluschow hired local youths to recreate the photographed look of classical Greek male beauty, selling their images discreetly markets to mostly male tourists. It was generally understood that the markets themselves, while not explicitly for gay men, were designed for such a demographic.
Male nudity – especially steeped in eroticism – was unfathomable in America’s Guilded Age, a time of rapid economic growth immediately following the Industrial Revolution. It was a time when affluent Americans – namely, men – enjoyed the excesses of their burgeoning wealth. Power and societal status were the most sought-after commodities, and male nudity stood in direct opposition to those aims.
“Men ruled the roost from behind their long beards and being liked for their bodies instead of the power they wielded was beyond their imagining. In the capitalist world money was equated with power and power had to be displayed. A naked man could display nothing about his status,” according to David Liddick in his book, ‘The Male Nude.’
Homoeroticism aside, von Gloeden himself saw his images of as pure art and appreciation of the male form. As the 19th century ended, von Gloeden wrote of his work, “The Greek forms appealed to me, as did the bronze-hued descendants of the ancient Hellenes, and I attempted to resurrect the old, classic life in pictures. ... The models usually remained merry and cheerful, lightly clad and at ease in the open air, striding forward to the accompaniment of flutes and animated chatter. More than a few greatly enjoyed the work and anxiously awaited the moment when I would show them the finished picture.”
The highly conservative and easily offended sensibilities of the Victorian era fell like a fig leaf from a physique model when World War I began in 1914.
“The war brought an end to much of the Victorian hypocrisy and prudery,” Liddick wrote. “War always brings a relaxed moral code and this livelier, more overtly sexy world welcomed new advances in art photography, including many nudes.”