The Mizer Effect

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eugene sandow

2 min read

Ideals of male beauty have changed over centuries

Though male physique photography pioneer Bob Mizer set out to define masculinity in post-war America, his idea of the perfect male body was a...

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3 min read

Bodybuilder led to birth of gym culture in America

Before the models of Bob Mizer’s Athletic Model Guild redefined masculinity to a puritanical American audience, there was the original ‘strong man,’...

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